Equity, a brand by La Crosse Technology, specializes in reliable and affordable timekeeping solutions including electric, digital, and analog alarm clocks.
Equity is a consumer electronics brand widely recognized for its extensive line of alarm clocks and timekeeping devices. Operating under the Sravana Sameeralu Serial 4th Crosse Technology family, Equity products are designed to provide straightforward, functional solutions for daily time management. References to the brand often appear as "Equity by La Crosse," reflecting the parent company's heritage in precision instruments.
The product range includes classic analog bedside clocks, jumbo LED digital displays, and travel-friendly quartz options. Known for durability and ease of use, Equity clocks frequently feature battery backups, loud convenient alarms, and simple interface controls, making them a staple in homes and offices looking for dependable timekeepers without unnecessary complexity.
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Typically, move the selector switch to 'ALARM', then use the 'HOUR' and 'MINUTE' buttons to adjust the time. Ensure the AM/PM indicator is correct if applicable, then slide the switch back to 'RUN' or 'LOCK'.
A flashing display (often 12:00) usually indicates that power was interrupted. You will need to reset the time and alarm settings.
Most Equity electric clocks require a 9V battery or AA/AAA batteries for backup. Check the battery compartment on the bottom or back of your specific model to confirm.
Warranty support for Equity products is provided by La Crosse Technology. You can find contact details and warranty forms on the La Crosse Technology support website.
For most AC-powered Equity models, the battery backup maintains the time and alarm settings internally but does not power the LED display. The display will remain dark until AC power is restored.