Amazon Brand Registry
Application Guide
Registry application
Kugamuchirwa kuAmazon Brand Registry Application Guide!
Iyi sosi ndeyemhando dzine chiratidzo chakamirira kana chakanyoreswa vakagadzirira kunyoresa muBrand Registry. Mugwaro iri tinopa mirairo nemifananidzo kuti ikubatsire kuzadzisa yako Brand Registry application.
Ndokumbira utarise kuti usati watanga maitiro aya, unozofanirwa kupinda muBrand Registry account yako. Kana iwe uine Vendor Central kana Seller Central account, pinda uchishandisa izvo zvitupa. Kana iwe usina account, shanyira Amazon Brand Registry, skrota kusvika pazasi peji, uye tinya pakanzi "Nyora izvozvi."
Cherechedza: Gwaro iri rinobata maitiro ekunyoresa. Chikumbiro chako chinogona kunge chiri pasi pematanho ekusimbisa echokwadi anoda rumwe ruzivo.
Nyoresa brand yako
Svikaakaundi yako yeBrand Registry wobva wadzvanya pakanzi 'Nyora rudzi.'
1.1 Kana wangopinda kune yako Brand Registry account thover pamusoro pe 'Manage' tebhu uye tinya pa 'Nyora rudzi'
1.2 Sarudza 'Ndine chiratidzo chakamirira kana chakanyoreswa' kuti utange maitiro ako ekunyorera
Kana iwe usina chiratidzo chakamirira kana chakanyoreswa, Amazon IP Accelerator inogona kubatsira. IP Accelerator inopa mukana kunetiweki yedu yemafemu emutemo akavimbika anopa emhando yepamusoro masevhisi pamitengo yemakwikwi uye nekukurumidza kuwana kuBrand Registry.
Zadza ruzivo rwemhando yako
Pachikamu chino, zvakakosha kuti ruzivo rwese rwaunopa rwakanyatsoenderana neruzivo rwawakapa pawakanyoresa chiratidzo chako. Kuti uwane rumwe ruzivo nezve zita rechiratidzo, ndapota ona Mazano ekunyoreswa kwemahofisi anogamuchirwa echiratidzo.
2 .1a Zita rechiratidzo chako ndiani?
Ndokumbirawo uve nechokwadi chekutevera capitalisation, nzvimbo, uye mavara akakosha anoshandiswa mune yako trademark application kuti uve nechokwadi chekuenderana chaiko kwezita remhando. For example, kana ukanyoresa zita rako rechiratidzo se'Amazon Echo' nehofisi yechiratidzo asi iwe ukanyora 'AmazonEcho' kana 'Amazon-Echo' panguva yekunyoresa brand, chikumbiro chako hachizotenderwa.
2 .1b Isa chiratidzo chemhando yako
Iyo logo inofanirwa kumiririra mhando yako uye inofanirwa kuzadza mufananidzo wese kana kuve pane chena kana yakajeka kumashure. Kana iwe usina logo, isa mufananidzo wepamusoro wezita rechiratidzo chako. Usaise mifananidzo yechigadzirwa chako.
2.2 Sarudza hofisi yechiratidzo ine chekuita nerudzi rwako
Sarudza hofisi yechiratidzo kubva pane yekudonha menyu kwawakanyoresa chiratidzo chako. Kana ukasarudza hofisi isiriyo yechiratidzo, yako Brand Registry application haitenderwe.
2.3 Isa kunyoresa kana serial nhamba
Nhamba yaunopinda mundima ye "kunyoresa kana serial nhamba" inofanira kunge yakanyatsoenderana nenhamba yakapihwa pachitupa chako chechiratidzo kana chiratidzo chako chechiratidzo. Kuti uwane rumwe ruzivo nezve zita rechiratidzo, ndapota ona Mazano ekunyoreswa kwemahofisi anogamuchirwa echiratidzo.
Brand Registry inokwanisa kugonesa otomatiki kunyoreswa uye nhamba dzesiriri dzemamwe mahofisi echiratidzo. Kana hofisi yako yechiratidzo iine iyi hunyanzvi, uchaona bhatani rekuti "Verify" rauchazoda kudzvanya.
Zvakadaro, kumahofisi akadai seIntellectual Property Australia (IPA), Instituto Mexicano de la Propiedad Industrial (IMPI) kana United Arab Emirates (UAEME), bhatani rekuti “Verify” harisi kuzoratidzwa uye uchaona zvinotevera: Kana uri kushandisa chiratidzo cheWorld Intellectual Property Organisation (WIPO), ndapota ita shuwa kuisa nhamba yenzvimbo yakapihwa nehofisi yenyika. Kuti uwane rumwe ruzivo nezve zita rechiratidzo, ndapota ona Mazano ekunyoreswa kwemahofisi anogamuchirwa echiratidzo.
Mucherechedzo wechiratidzo chako unofanirwa kunge uri muchimiro chemavara-akavakirwa mucherechedzo (mucherechedzo wezwi) kana chiratidzo-chakavakirwa mucherechedzo chine mazwi, mavara, kana manhamba (dhizaini chiratidzo).
2.4 Mibvunzo yokuwedzera pamusoro pekuva muridzi wechiratidzo
Mushure mekuwedzera iyo trademark ruzivo, iwe unozobvunzwa "Iwe ndiwe here
Mucherechedzo werudzi rwauri kuendesa chikumbiro?"
Sarudza chimwe chezvitatu zvingasarudzwa:
a) Hongu, ini ndini muridzi wechiratidzo: Sarudza iyi sarudzo kana uri muridzi wechiratidzo uye usingade chero mvumo yekunze kuti ishandiswe.
b) Ini handisi muridzi wechiratidzo, asi ndine tsamba yemvumo: Sarudza sarudzo iyi kana usiri muridzi wechiratidzo asi uine tsamba kubva kumuridzi, inotaura kuti unotenderwa kushandisa uye kana kunyoresa brand paBrand Registry.
c) Ini handisi muridzi wechiratidzo, asi ndine chibvumirano cherezinesi: Sarudza sarudzo iyi kana usiri muridzi wechiratidzo asi uine chibvumirano chepamutemo nemuridzi chekushandisa uye kunyoreswa kwechiratidzo paBrand Registry. Iri igwaro repamutemo rinogona kusanganisira zuva rekutanga nekupera kwechibvumirano uye zvimwe zvibvumirano zvakabvumiranwa pakati pemuridzi wechiratidzo newe kana kambani yako. Sarudza sarudzo inonyatsoenderana nemamiriro ako. Zvichienderana nekuti unopindura sei, uchakumbirwa kuti upe kopi yehumbowo hwemuridzi wechiratidzo: ingave kopi yetsamba yemvumo kubva kumuridzi wechiratidzo chechiratidzo kana humbowo hwehurongwa hwerezenisi/chibvumirano nemuridzi wechiratidzo.
Kana usiri muridzi werudzi, tinokurudzira kuti muridzi werudzi anyorese brand uye nekukuwedzera iwe semushandisi ane mvumo.
Zadza ruzivo rweakaundi yako yekutengesa
Muchikamu chino iwe uchakumbirwa kuti upe ruzivo rwekutibatsira kunzwisisa hukama hwako kune brand kuitira kuti tigone kubatanidza yako yekutengesa account. Kunyangwe mamwe eminda akanyorwa pano ari sarudzo, rumwe ruzivo runotitendera kuti tiise ekuwedzera otomatiki dziviriro kune yako brand uye zvigadzirwa.
3.1 Zvikamu zvekutsanangura mhando yako
Ndokumbira usarudze chikamu chimwe chete kuti uenderere mberi muchirongwa chekunyorera. Sarudza chete zvikamu zvechigadzirwa zvinoshanda kune zvigadzirwa zvaunotengesa kuti brand yako izivikanwe nemazvo.
3.2 ASINs of your brand
This is an optional field. If you already sell products under your brand name, you can add the ASINs here. If you already have ASINs under a different brand, do not add them here otherwise the application will be denied.
Nepo nzvimbo yechitoro ichiramba ichienda Amazon.com, unogona kudzvanya pane inodonha menyu kuti uone zvimwe zvitoro.
3.3 Brand website
Iyi inzvimbo yekusarudza. Kana uine iripo websaiti yemhando yako, unogona kuzadza iyo URL here. The websaiti inofanirwa kusanganisira iro chairo zita rezita rauri kunyoresa muBrand Registry. Nzvimbo dzisina hukama nemhando, nzvimbo dziri kuvakwa kana nzvimbo dzakapihwa webvanopa saiti senge myshopify, tumblr, nezvimwe, hazvigamuchirwe. The websaiti yaunopinda inofanirwa kuve yehupenyu uye iwe unofanirwa kuve uri muridzi wesaiti.
3.4 Dzimwe e-commerce nzvimbo
Iyi inzvimbo yekusarudza. Kana iwe ukatengesa zvigadzirwa zvako kune mamwe e-commerce saiti, unogona kuwedzera zvinongedzo kune iwo e-commerce masaiti kana kune yako Amazon chitoro kumberi. Saiti zvisirizvo kana zvigadzirwa zvisina hukama nemhando hazvigamuchirwe.
3.5 Ruzivo rwechigadzirwa - mifananidzo yechigadzirwa
Kuendesa inokwana foto imwe yechigadzirwa chako kana chigadzirwa kurongedza chinhu chinodiwa kuti unyore Brand Registry.
Pane zvinhu zvitatu zvinodiwa pamifananidzo iyi:
- Mufananidzo wacho unofanirwa kunge uri mufananidzo chaiwo wechigadzirwa chauri kuronga kutengesa pasi pechiratidzo chako. Ziva kuti Amazon haitarise mufananidzo wekunyomba kana wakashandurwa nedhijitari wechigadzirwa kana kurongedzerwa kwechigadzirwa (semuzita remhando kana logo yakagadziridzwa nedhijitari pachigadzirwa kana kurongedza uchishandisa mapikicha software) sehumbowo hunoshanda hwemuridzi wepfuma yehungwaru. Naizvozvo, chero mufananidzo wechigadzirwa wakapihwa panguva yekunyoresa Brand Registry unofanirwa kuve wakasarudzika, chaiwo mufananidzo wechigadzirwa kana kurongedza kwacho. Kana chikumbiro chikatumirwa chine mufananidzo wekunyomba kana wakashandurwa dhijitari, mhando yacho inogona kuongororwa zvakanyanya panguva yekunyoresa, uye mune dzimwe nguva kubviswa pachirongwa.
- Mufananidzo wacho unofanirwa kuratidza zvakajeka zita rechiratidzo chako. Usati waisa mufananidzo wako, ita shuwa kuti hauna kudzima. Zita remhando pachigadzirwa rinofanirwa kuverengeka zviri nyore uye richienderana nezita chairo rechiratidzo pachishandiso chako.
- Mufananidzo wacho unofanirwa kuratidza kuti zita rako rechiratidzo rakanamirwa zvachose kune chigadzirwa uye / kana chigadzirwa kurongedza. Mazita emhando dzakanamirwa zvachose anowanzo kuwedzerwa panguva yekugadzirwa uye anogona kudhindwa, kusonwa, laser-etched kana kunyorwa pazvinhu. Zvinamirwa, mavara, akarembera tags kana stamps haaonekwe akamisikidzwa zvachose nekuti anogona kuwedzerwa nyore kana kubviswa mushure mekugadzirwa. Zvimwe zvigadzirwa zvakaita sefenicha, zvishongo, matoyi akapfava, mawigi uye zvinhu zvakagadzirwa nemaoko zvinogona kunge zvisina mazita emhando. Muzviitiko izvi, kurongedzerwa kwechigadzirwa kunofanirwa kunge kune zita rechiratidzo rakanamirwa zvachose. Zvimwe zvigadzirwa, senge makesi efoni kana zvipfeko, zvinogona kuve nechiratidzo chinosanganisirwa sechikamu chezvigadzirwa zvacho.
Mifananidzo yezvigadzirwa
Zvimwe zvinodiwa zvemufananidzo wechigadzirwa
Isu tinokumbira kuti utumire kanenge mufananidzo mumwe chete wechigadzirwa chako kana chigadzirwa kurongedza sechikamu chekushandisa. Mifananidzo yakatumirwa ichashandiswa chete kune chinangwa che reviewshandisa chikumbiro chako, uye vatengi havazowana mukana kwavari.
Iwe unogona kushandisa kamera yefoni yako kutora mifananidzo yakajeka yechigadzirwa chako kana kurongedza kwayo. Ndokumbira utarise kuti Amazon haitore mufananidzo wekusekesa kana wakashandurwa nedhijitari wechigadzirwa kana kurongedzerwa kwechigadzirwa kuve humbowo hwehungwaru hwevaridzi vepfuma. Vamwe exampZvishoma zvekunyomba kana kuchinjwa mufananidzo ndezvokuti mufananidzo wacho uri Photoshopped kana zita rechiratidzo/chiratidzo chiri Photoshopped. Naizvozvo, chero mufananidzo wechigadzirwa wakapihwa panguva yekunyoresa Brand Registry unofanirwa kunge usina kuchinjwa, mufananidzo chaiwo wechigadzirwa kana kurongedza kwacho. Kana chikumbiro chikatumirwa nemufananidzo wekunyomba kana wakashandurwa nedhijitari, chinorambwa. Mushure mekunyoresa muBrand Registry, kana mufananidzo ukaonekwa uchishandurwa, mhando inogona kuongororwa uye, mune dzimwe nguva, kubviswa pachirongwa.
Usati waisa mufananidzo wako, ita shuwa kuti hauna kujeka uye unoratidza zvakajeka zita rerudzi rwako. Zita remhando pachigadzirwa rinofanirwa kuverengeka zviri nyore uye richienderana nezita chairo rechiratidzo pachishandiso chako.
Zvakare, ita shuwa kuti zita rechiratidzo rakanamirwa zvachose pachigadzirwa. Mazita emhando dzakanamirwa zvachose anowanzo kuwedzerwa panguva yekugadzirwa uye anogona kudhindwa, kusonwa, laser-etched kana kunyorwa pazvinhu. Zvinamirwa, mavara, akarembera tags kana stamps haaonekwe akamira zvachose nekuti anogona kuwedzerwa nyore kana kubviswa mushure mekugadzirwa.
Zvimwe zvigadzirwa, senge fenicha, zvishongo, matoyi akapfava, mawigi uye zvinhu zvakagadzirwa nemaoko, zvinogona kunge zvisina mazita emhando. Muzviitiko izvi, kurongedzerwa kwechigadzirwa kunofanirwa kunge kune zita rechiratidzo rakanamirwa zvachose. Zvimwe zvigadzirwa, senge makesi efoni kana zvipfeko, zvinogona kuve nechiratidzo chinosanganisirwa sechikamu chezvigadzirwa zvacho.
Usaise mifananidzo yechiratidzo cherudzi rwako, chitupa chechiratidzo chekutengesa kana chero chinhu chisingaratidzi chigadzirwa chako kana kurongedzerwa kwacho muchikamu chino, nekuti kuita kudaro kungakonzera kurambwa kwechikumbiro chako.
3.6 Bhizinesi hukama neAmazon
Sarudza chimwe chezvitatu zvingasarudzwa:
a) Vatengesi: Tarisa bhokisi iri kana uine Seller Central account uye iwe unotengesa zvigadzirwa zvakananga kune vatengi.
Izvi zvinosanganisira kuzadzisa maodha uri wega kana kushandisa Kuzadzikiswa neAmazon (FBA) chirongwa.
b) Vatengesi: Tarisa bhokisi iri kana iwe uine Vendor Central account uye iwe unotengesa zvigadzirwa zvako kuAmazon sewechitatu bato. Kana ukasarudza iyi sarudzo, unozobvunzwa kodhi ine mavara mashanu ane chekuita neakaundi yako.
c) Kana: Tarisa bhokisi iri kana iwe uchida kunyoresa brand yako pasina kubatanidza yako Mutengesi kana Vendor Central account.
** Ndokumbira utarise: kana iwe usina Akaunti yekutengesa, mamwe mabhenefiti akadai A+ Zvemukati, Amazon Brand Analytics, uye Chitoro kusikwa hazvizovepo. Kana iwe uchida kugadzira Akaunti Yekutengesa kutora advantage yeaya mabhenefiti, ndapota shanya: Iva Amazon Mutengesi.
Ipa ruzivo rwekugadzira uye kugovera
4 .1 Ruzivo rwese
Ipa ruzivo urwu kuitira kuti tigone kugonesa proactive dziviriro kana mhando yako ichikodzera. Iwe unofanirwa kusarudza imwe yezviviri zvaungasarudza.
a) Kana ukasarudza yekutanga sarudzo, iwe uchave nemukana wekuisa kopi yegwaro rinokukodzera iwe semugadziri. Kupa zvinyorwa izvi hazvigoneki.
b) Kana ukasarudza yechipiri sarudzo, iwe unozokumbirwa kurodha humbowo hwekurongeka pakati pemhando yako nemugadziri webato rechitatu. Kupa magwaro aya kunodiwa.
Pane chero sarudzo yakasarudzwa, unozokumbirwa kuti 'Isa kopi yeazvino ma invoice ekutsvagisa/kugadzira/kupa (1 kana anopfuura akaburitswa mumwedzi mitanhatu yapfuura anosanganisira rimwe kana akawanda emazita echigadzirwa cherudzi.
Ndokumbirawo uve nechokwadi chekuvanza chero data rinonzwisisika (Example: mashoko emitengo)'.
4.2 Kugovera ruzivo
Muchikamu chino tinobvunza mibvunzo nezve ruzivo rwekugovera kuitira kuti tigone kugonesa proactive dziviriro kana mhando yako ichikodzera.
4.3 Ruzivo rweane rezinesi
Muchikamu chino tinobvunza mibvunzo nezve ruzivo rwerezinesi kuitira kuti tigone kuita dziviriro yakakodzera yemhando yako.
Kana uchinge wapindura iyi mibvunzo yekupedzisira, unogona kudzvanya pane 'Tumira' bhatani kuendesa yako Brand Registry application.
Chii chinotevera?
5.1 Mushure mekutumira chikumbiro chako
Mushure mekuendesa chikumbiro chako, uchaona mufananidzo uri kurudyi uchisimbisa kuti application yakagadzirwa zvakabudirira uye iri pasi peview. Panguva ino, Brand Registry Tsigiro timu ichatanga maitiro ekuongorora uye kutaurirana newe kuburikidza nekesi yekunyoresa iyo yakagadzirwa.
Mushure mekunge application yako yaitwa reviewed, unogona kugamuchira meseji inotevera:
'Takapa kodhi yekusimbisa kune yeruzhinji kuonana yakanyorwa pane agency websaiti inonyoreswa chiratidzo chechiratidzo chako. Kuti ugamuchire kodhi yekuongorora, bata munyoreri wechiratidzo.'
Ndokumbira utarise kuti 'public contact' uye 'trademark correspondent' ndiwo mazwi anoreva mumiriri parekodhi yechiratidzo chako angave ari gweta rako, muridzi wekambani, kana chero ani zvake anenge adomwa nehofisi yezviratidzo.
Kana watambira meseji iyi, unofanirwa kusvika kune mutori wenhau wekutengesa kuti ukumbire kodhi yekusimbisa iyo yakapihwa neAmazon. Ziva kuti une mazuva gumi ekutumira kodhi iyi mugwaro rebhokisi rekunyorera reBrand Registry, nekupinda muakaundi yako yeBrand Registry, uchitenderedza pamusoro pe'Manage' tab, uye nekudzvanya pakanzi 'Brand Applications.' Kana iwe ukasapa iyo kodhi mukati memazuva gumi, nyaya yako ichavharwa otomatiki, kodhi yekusimbisa haichave inoshanda, uye uchafanirwa kuendesa fomu nyowani.
5.2 Kutsvaga yako Brand Registry application kesi log
PaBrand Applications dashboard uchaona chikamu chinoita semufananidzo uri pazasi:
Pasi pe 'Case ID' iwe uchaona iyo yakazara kesi nhamba uko application iri kuteverwa.
Dzvanya pairi kuti uvhure kesi.
5.3 Chii chinoitika mushure mekunge ndapa kodhi yekusimbisa?
Mushure mekupa iyo chaiyo kodhi kodhi, application yako inoenda kune yekupedzisira kutenderera kwekuongorora. Panguva ino hapana chimwe chiito chinodiwa kubva kwauri.
Kuti uwane mhinduro kumibvunzo inowanzo bvunzwa, pinda muBrand Registry account yako, uye shanyira yedu Kushandisa FAQ.
5.4 Brand Registry Benefits
Kana iwe uchinge wanyoresa muBrand Registry mhando yako inove yakakodzera kune ega zvirongwa zvinokubatsira iwe kuvaka nekuchengetedza yako brand. Iwe zvakare uchave nekuwana iyo Mhan'ara Kutyora chishandiso chinokutendera kuti utsvage bhuku redu zviri nyore kuti utarise zvingangove zita rekutengesa, copyright, patent, uye dhizaini kukanganisa kwekodzero. Kana ukawana kukanganisa, ingoshandisa zvishandiso zvedu zvepamberi kuzvizivisa. Kuti uwane rumwe ruzivo nezve mabhenefiti emhando, ndapota shanya saiti ino.
Dzidza zvakawanda nezve Brand Services Isu tinofara kushanda newe kuti tikubatsire kubudirira paAmazon uye kugadzira inowirirana uye yakavimbika chiitiko kune vatengi pese pavanotenga paAmazon!
Zvinyorwa / Zvishandiso
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Amazon Registry Chikumbiro [pdf] Bhuku reMushandisi Registry Application, Registry, Application |